In mid-2021 I was asked by Visual Noise to join the team looking after screens and projection elements at the revamped Soundstorm festival, north of Riyadh, Saudi Arabia.
Visual Noise were responsible for the whole workflow, from content being delivered through to being programmed and displayed on screen across the entire site — all stages, the projection-mapped entrance gates, and sitewide messaging screens. I worked with Ben Keightley and Charles Dabezies covering 2.2 square miles of site.
Day to day, that meant keeping multiple suppliers resourced and on schedule, staying in step with the control room team, and making sure what we were sending was displayed correctly — on the right screen, at the right time.
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